The Great Canned Tomato Taste Off
Sunday, February 14th, 2010
When I recently got some of Coluccio’s canned San Marzano tomatoes from Scott’s Sausage Debauchery Store, I decided that I should put them to a test and organize a tomato taste off. For this rigorous test, I waited for the perfect occasion (namely, the next time I needed a can of tomatoes), and then I scientifically proceeded to open all four cans in my pantry and taste them.
Although I long ago concluded that Scott must be a brutha from anutha mutha, we’re just as likely to give each other shit as a handout. So, without any favoritism (drumroll, please!), here are the results from last night’s taste test:
The hands-down loser was Full Circle organic Crushed Tomatoes. Full Circle is the organic line of products for Schnuck’s Supermarkets, based in St. Louis, and we have a couple in the area. Upon opening the can, what greets you is the nasty, dark, reddish-brown color of oxidized tomatoes. This mush had little flavor, and none of it was fresh. Blech! This brand give the lie to the general rule that fruits raised organically will be sweeter and have better flavor.
Muir Glen organic used to my favorite brand of canned tomatoes. I discovered them long before Cook’s Illustrated proclaimed them the best. After that, they were quickly bought up by a big food conglomerate. Whatever the reason, the thrill is gone. Open a can now, and, despite the citric acid added, you see the same brownish-red color of oxidised tomatoes. Without any added sugar, their tomatoes still had a good amount of sweetness, but the flavor was tired, wan, reminiscent of Campbell’s tomato soup.
First place was a tie between Coluccio’s and Bella Terra, and, not surprisingly, both cans contain tomatoes from San Marzano, which remains the gold standard, in my book, for tomato sauce.
Bella Terra is the organic line of the big Italian food company Racconto. Although their tomatoes are canned without any citric acid or calcium chloride, the color was a bright, fresh red, and the tomatoes had a good, sweet flavor. Interestling, they claim on the label that their tomatoes come from the “San Marzano region,” but the can doesn’t carry any D.O.P. guarantee of their authenticity, so there might be less here than meets the eye.
In contrast, Coluccio’s can comes festooned with seals to guarantee that its tomatoes come only from the San Marzano region of Italy. In comparison to Bella Terra, I would say the flavor was a little more austere, a little less sweet, mild, and easy-pleasy. Maybe it was just the hint of citric acid and salt that gave it a little more bite, but I would say this had a “classic” taste.

Nduja, nduja, nduja. Nduja is the bane and balm of my existence.
Meat Geek is a new series of posts that I’m starting to focus specifically on charcuterie ingredients and processes, old and new. This series is for anyone, like me, who wants to understand about the science as well as the technique (the “why” as well as the “how”), and who is always interested in learning more – even from their mistakes. And, hey, if you’re just looking to pick up some new conversational gambits (such as “Whoa! The protein matrix in that baloney looks seriously denatured!”) this is your source. (It may be hard to believe, given my rep, but I still turn heads when I announce, “Gotta get home and ferment my sausage!” or “My beef bungs are waiting to be unpacked!”)